Hear me talk about branding at Lemesos semiotics conference

Posted on

I’m headed to Cyprus next week to talk at the 3rd International Conference on Semiotics and Visual Communication (ICSVC). It’s being held at Lemesos by the Cyprus University of Technology.

icsvc_lemesos

I will be talking about brand personalities and their relationship to the design process in newspapers. I got a slightly ambitious plan to include some points about how these can be seen through Husserlian phenomenology or Schön’s theory of metaphor use in creative work. So I have to make the presentation quite carefully and practice a lot to manage it all.

Just a bit ambitious? Crazy? Probably. But I thought this way it would fit to the topics of the conference which revolve around branding and semiotics. Besides, I seriously dislike conference presentations where the content is very thin.

Last time I was in Cyprus in 2010 for the 4th International Conference on Typography and Visual Communication. Back then I was speaking about news graphics and journalism, as it had been the focus of my MA dissertation. Based on that experience I can tell you that Cyprus is a nice place and the people are great.

The are also lots of other very interesting sounding presentations on the schedule. So if you have the time to spare, I recommend warmly coming along.

 

Leave a Reply

Your email address will not be published. Required fields are marked *